Access Statistics for Helena Baptista Alves

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Phenomenographic Analysis of the Social Marketing Concept 0 0 0 27 0 0 0 169
A model of university choice: an exploratory approach 0 0 1 199 0 1 5 634
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 0 0 1 148 0 0 2 335
Are we teaching social marketing properly? 0 0 1 30 1 1 2 83
LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR 1 2 3 951 3 5 16 4,218
MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS 0 0 1 1,387 2 2 4 3,992
Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities 0 0 1 80 0 1 7 276
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 0 0 2 145 0 0 3 689
Student Satisfaction During and After Higher Education Service Consump tion 0 0 0 40 0 0 0 132
The Attraction of Students to the Undergraduate Degree Course in Admin istration 0 0 1 6 0 0 2 50
University Stakeholders: Identification and Classification by Importan ce 0 0 0 409 1 1 10 1,655
Total Working Papers 1 2 11 3,422 7 11 51 12,233


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A mathematical model for the customer dynamics based on marketing policy 0 0 0 3 0 0 0 21
A multi-country level analysis of the environmental attitudes and behaviours among young consumers 0 0 0 10 0 0 1 58
An Exploratory Research on the Stakeholders of a University 0 0 2 15 1 1 9 137
Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions 0 0 0 17 0 2 3 83
Can students’ satisfaction indexes be applied the same way in different countries? 0 0 0 4 0 0 2 23
Co-creation and innovation in public services 0 0 2 25 1 1 5 107
Conceptualizing social entrepreneurship: perspectives from the literature 0 0 0 15 1 1 4 85
Consumer experience and the valued elements in the three phases of purchase of a cultural event 0 0 2 13 1 1 7 53
Development of a model to analyze HEI image: a case based on a private and a public university 0 0 3 16 0 0 6 41
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index 0 0 3 129 1 1 9 433
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model 3 7 17 201 6 16 64 1,133
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 0 0 3 37 1 1 5 109
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior 0 0 2 31 0 1 15 241
Linking municipal Best Value and market performance: the Portuguese experience 0 0 0 0 0 0 2 12
Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings 0 0 0 4 0 0 4 36
Optimal control of the customer dynamics based on marketing policy 0 0 0 9 0 0 0 19
Public services marketing: casebook 0 0 0 17 0 0 0 72
Student Satisfaction Index in Portuguese Public Higher Education 0 0 0 36 0 0 0 84
Sustainable resource use and economic dynamics 0 0 0 5 0 0 0 41
The impact of choice factors on international students’ loyalty mediated by satisfaction 0 0 1 4 0 1 6 50
The measurement of perceived value in higher education: a unidimensional approach 0 0 2 21 0 0 7 79
The measurement of the construct satisfaction in higher education 1 1 2 42 1 2 7 109
UBICOOL - From Theory to Practice 0 0 0 0 0 1 1 36
Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources 0 1 1 17 0 2 5 75
Value co-creation: Concept and contexts of application and study 1 2 14 152 2 10 49 522
Total Journal Articles 5 11 54 823 15 41 211 3,659


Statistics updated 2025-06-06